energetic, intelligent young men. Ascertain the extent of circulation of
some of our literary magazines. For every subscriber and buyer there are
at least three readers; some estimate five. Bunch together the
circulation of some of the leading periodicals, and when you are sure of
a million readers, begin operations. Divide the country up into
sections, with a central headquarters, and let one of a pair of your
young men work each. One member of the firm remains to control the
office. The magazines should be those whose circulation covers the
entire country, and the advertisements you seek to gain should not be of
a local but of a general character. Then you can work your field,
promising that for so many cents per thousand or dollars per million,
you will place the advertisements before the eyes of that number of
people. Have circulars headed “Millions for Cents.” The power of numbers
has a charm for most people, and few advertisers will be able to resist
your array of figures.