your paper be seven sheets rolled into one, having one comprehensive
name. Let the seven sheets each have a distinctive and peculiar title as
if of a separate paper, and let each be devoted to a particular field.
The _Art Mirror_ will contain the pictures; the _News Bureau_ will
contain the crispiest news; the _Sword and Pen_ will contain the most
pungent editorials; the _World Joker_ or the New York _Clown_ will
contain the comical things. Then there should be a “stock paper,” a
“sporting paper,” etc. Let it be known that when a man buys _The Earth_
for three cents, or for a penny, as the case may be, he really gets
seven papers.
_Advertising Department._