can write something interesting in the way of a fanciful battle between
customers and goods. Head lines, “Great Slaughter in ---- (the taking
name of your store),” “Wreck of Old Conservatism,” “Smash of High
Prices,” “Ruined by the Rush.” Then would follow a graphic description
of the charge of customers upon wares in which the store was almost
wrecked by the enormous number of people who took advantage of the
under-cost prices. People enjoy this kind of pleasantry, and the impulse
to follow the crowd is almost irresistible. A certain New York house
grew from a small to a great one by this method of advertising.