MONEY IN ADVERTISING.
More Money in Ink--Millions Paid for it Every Day--New Devices to
Catch the Eye--Exposure of Advertising Tricks--Cupid on the
Counter--What “Bargain Day” and “Below Cost” Really Mean--How an
Advertising Agent Made a Fortune in a Day--“Delivering” 5,000
Customers--A Line that Every body is Sure to Read--A Great
Advertising Success--Playing With Mystery--A Sure Way to Draw a
Crowd--Novel Ways of Advertising in Paris--Almost a Street Fight.
Do you realize what an important part advertising plays in trade? The
men who succeed are those who let the public know what they have and at
what price. The great newspapers contain every day vast mines of
advertising matter. There are many merchants who pay over $100,000 a
year in letting the public know the cheapness and value of their goods,
and one enterprising company, the proprietors of a celebrated baking
powder, expend $1,000,000 a year in advertising their product. These
merchants are constantly seeking the best means to get their wares
before the public eye; also manufacturers, builders, real estate agents,
railroad companies, and in fact all persons doing business on a large
scale, are seeking to let men know how and what they do. Owners of
proprietary medicines have been known to expend $10,000 in a single
advertisement in order to secure the attention of ailing people. All
these persons will pay you well for any ingenious suggestions whereby
they can increase their patronage. The following are some of the methods
suggested: