a single glaring letter. Over the letter announce, “Watch this space
to-morrow.” The next day another letter is added, and curiosity is
excited. If you can get a name for your advertisement similar to the
name of a man in the public eye, the success of the scheme is assured.
For example, the first letter is G. Is it Grover Cleveland or Garfield?
Two letters are given--GA. Is it Garfield or Gage? The third day GAR
appears. Is it Garfield or Garland? But in the end it proves to be
neither; it is GARLOCK, the name of your invention or brand of goods.
Ingenuity can play endlessly upon words in this way, and the curiosity
aroused makes it one of the best forms of advertisement.