MONEY IN TRADE.
What Kind of Advertisements Pay--“Don’t Fail to See the Blizzard
Saturday Night”--The Keynote of a $20,000,000 Sale--Selling Goods
by the Mile--Watches for Bait--How to Get Five-Year
Customers--“Trade With Me and Get a House and Lot”--Why Trade at
Push and Pluck’s?--Bargains in Buttons Often Means High Prices in
Broadcloth.
Thousands fail in business every year when an idea put into practical
operation would have tided them over the trouble and opened the road to
a competence. This chapter will tell you how to succeed. No man with
common ability and industry who puts the half or even the quarter of
these ideas into practice can possibly fail. The great thing is to make
people buy your goods. But to induce them to purchase you must first of
all call attention to what you have to sell. Here are a few of the ways
in which this is to be done. The following methods will fairly compel
the people to trade with you, but you must bear in mind that as soon as
the influence of one device begins to flag it must be immediately
succeeded by another.