easily fit everybody’s mouth. “The Beehive,” “The Blizzard,” “The
Buttercup,” or “The Bonanza,” are suggestive titles. Many customers are
attracted by the talk of their acquaintances, and it is much easier to
tell a friend that you bought an article at “The Hub,” or “The Sun,”
than to attempt the unpronounceable name of a proprietor, or to give a
forgotten number. Successful men in several lines of business assert
that they owe much of their good fortune to the happy hit of a popular
name.