customers the precise nature of every article; if the quality is
inferior, make them to understand exactly what they are getting for
their money; and if there be a flaw, let them be careful to point it
out. By such means thousands of people who cannot trust their own
judgment in these matters, will be attracted to a place where they are
certain to be treated fairly. A. T. Stewart, who began business in a
modest store, and who, in the latter part of his life sold $20,000,000
worth of goods every year, declared that this plan was the keynote of
his success.