magnifying glasses. Exalt the importance of every item. Let not the
smallest thing be done in a slipshod way. If you are answering letters
for the firm, answer them briefly but completely. Remember that brevity
is not brusqueness. If you are waiting on customers, treat the small
customer just as courteously as the large one. You may be sure that your
employer knows the market value of politeness. In the Bon Marché in
Paris, the employers determined that something must be done more than
was done in other stores so that every visitor would remember the place
with pleasure and come again. The result was the most exquisite
politeness ever seen in a mercantile establishment, and it has developed
the largest business of its kind in the world.