you; but at first you must go to them. Your place need not be central or
on a corner, but it must be where many people pass. Step out largely and
conspicuously. You could make no greater mistake than to rent a shabby
place on a back street. Have out all manner of signs, curious, newsy,
and alluring. Do not think to sustain yourself by people’s sympathies.
Men will trade most where they can do best.