census of its customers, and from the count kept for a single week it
was estimated that 3,125,000 persons passed through its doors every
year. This for a single store. But there are thousands of stores. Vast
numbers of these people are from the country, and do not know where they
can trade to the best advantage. What a field is here for a shoppers’
guide! Ascertain what stores make a specialty of certain goods, what
ones sell the cheapest in certain lines, and what days they make
bargains in certain wares. Show by what routes the places are best
reached, where to dine, etc. Fill a little book with just the
information a shopper wants to know; call it “The Ladies’ Shopping
Guide,” put it on the market at ten cents, and you can sell millions of
them.