MONEY IN THE INTRODUCTION OF A NEW ARTICLE.
Success of the “Imitation Cigar”--The Dealer’s Seeds of Gold are
Black--Barnum’s Belief in Humbugs--Tricks for Trade--Politics for
the Men, Novels for the Women--How the Remington Typewriter was
Boomed--A Business Man’s Experience in Advertising.
New articles in all lines of trade are constantly appearing. Inventors
of mechanical appliances, authors of books, proprietors of patent
medicines, introducers of something novel in groceries, and promoters of
new departures in dry and fancy goods, are all anxious to have the
public take their products and pay them in cash. The problem is how to
introduce the article. However meritorious it may be, it is useless
unless the people find it out. The following are believed to be unique
methods of advertising: