what you give away. You can well afford to give away space that costs
you nothing. Before your circulation is large enough to attract
advertisers, you must devise some other means of attracting them.
Advertise that on a certain day you will insert everybody’s wants free.
This will introduce your paper to a large number of persons, who will
not only buy the copy in which their want appears, but will in many
cases be ready to pay a little when they next need the services of your
sheet.