team would probably let you furnish the players with an excellent bat
stamped with your design in large red letters. Your advertisement would
flash with every stroke of the bat, and even if many in the crowd were
too far away to read the letters, their curiosity would incite them to
inquire, and curiosity is the very emotion advertisers seek to arouse.
The idea might perhaps be extended to the ball, which is the center of
struggle in football matches.