MONEY IN NEWSPAPERS.
Fortunes in Printers’ Ink--Value of the New York _Herald_
Plant--Story of Mr. Pulitzer’s Struggles--From a Park Bench to a
Newspaper Throne--Alfred Harnsworth, the Greatest Paper Man in the
World--Serving the News Hot--Secret of the Springfield _Republican_
Success--A Prophet as Well as an Editor--How Reporters Earn Big
Salaries--Motto, the Penny Reform--Seven Papers in One--Some New
Advertising Schemes--Magazines for the Million.
A newspaper undertaking is a great financial risk, but at the same time
it is one of the richest lodes of success if the proprietor has the
capital and the qualities needed. Mr. Whitelaw Reid has amassed a
fortune in the New York _Tribune_. James Gordon Bennett, proprietor of
the paper originated by the senior of that name, estimates his plant as
worth $22,000,000. Mr. Pulitzer, of the New York _World_, was a poor boy
who slept on the park benches. He got an idea, a little money, formed
new plans, and struck out on an untrod path. He rattled the dry bones of
his contemporaries, and he is to-day a millionaire many times over. Dana
made his fortune on _The Sun_ by his fearless, outspoken editorials,
using the plainest Anglo-Saxon. Hearst, of the New York _Journal_,
succeeded by his sensationalism. Alfred Harnsworth, an Englishman and a
very young man, began the publication of a paper called _Answer_ with
very small capital. Before the age of thirty he became a millionaire.
Now at thirty-two he is the chief proprietor of seven dailies and
twenty-two other periodicals, and is the head of the largest publishing
firm in the world, with a total weekly output of more than 7,000,000
copies. The author of this work has formulated over 200 plans for
newspaper success. He is sure that the majority of these plans are
absolutely new and perfectly feasible, but the scope of the work will
not permit of the insertion of more than ten. The following ten are
selected with the firm belief that if they are followed up with ordinary
zeal and skill the paper cannot fail to have a very large circulation.
_News and Editorial Department._