in issuing the supplies of a Sunday school, at least for a portion of
the year. The books in the last number might not in every case be read,
but the picture papers, lesson leaves, and other helps, are all looked
over, even if not studied. You could in many cases present them,
reserving large advertising space for yourself so as to net a good
profit. The class of customers thus obtained would be the very best. Do
not hope for large returns unless you are willing to spend money. Money
is the manure that creates crops, the blood that makes fatness, the wind
that fans fortune, the sap that runs into golden fruit. Money is the
bread on the waters that “returneth after many days.” It seems like the
sheerest folly to spend so much in advertising, but you cannot reap
bountifully unless you sow bountifully. “For every dollar spent in
advertising,” declares a successful merchant, “I have reaped five.”