finished lumber suitable for making furniture at home.
Prepare an advertisement to show how simple it is to
make tables and chairs at home with their plans and
their specially cut lumber. Illustrate by giving the
plans and working directions for making a useful
table, showing how easy it is with their specially cut
lumber. Set an attractive price on the lumber
necessary to make this table. Sum up by exploiting a
book of plans, which may be had for the asking.
=Exercise 292=
The following paragraph is taken from Professor Scott's _Theory of
Advertising_. What is the subject of the paragraph? Is there a topic
sentence? By what plan is the paragraph developed?
Many of those who use illustrations for their
advertisements follow the philosophy of the Irish boy
who said that he liked to stub his toe because it felt
so good when it stopped hurting. Many of us are unable
to see how the boy had made any gain after it was all
over, but he was satisfied, and that was sufficient.
The philosophic disciples of the Irish boy are found
in advertisers who have certain things to dispose of
which will not do certain harmful things. First they
choose an illustration which will make you believe
that what they have to sell is just what you do not
want, and then in the text they try to overcome this
false impression and to show you that what they have
to offer is not so bad after all. Most of us are
unable to see how the advertiser has gained, even if
he has succeeded in giving us logical proof that his
goods are not so bad as we were at first led to think.
We are not logically inclined, and we take the
illustration and the text, and we combine the two. The
best that the text can do is to destroy the evil
effect of the illustration. Of course, when we read in
the text that the illustration does not correctly
represent the goods, we ought to discard the
illustration entirely and think only of the text, but,
unfortunately, we are not constructed in that way. The
impression made by the illustration and that made by
the text fuse and form a whole which is the result
formed by these two elements.
Write paragraphs on each of the following: