housewives, advertising the canned fruit, with the
purpose of having them ask for this brand at their
grocers': (1) Telling the name of the canned fruit,
its excellence, its price, and where it may be bought;
(2) Asking if the housewife has as yet bought any, and
if she has not, telling her she can get a sample at
her grocer's on presentation of this letter; (3)
Asking how she liked the fruit and quoting a letter of
recommendation received from Mrs. A., who lives in the
neighborhood. Urge her to buy, but not too abruptly. A
letter to a woman should be fairly long. (See page
265.)
=Exercise 265=