=Exercise 287=
Still-life advertisements are not interesting. The picture of a furnace,
or a typewriter, or a house attracts less attention than the same
objects with human beings represented moving in the picture.
Bring to class two advertisements of the same kind of article, in one of
which a still-life illustration is used and in the other of which human
beings are used to center the attention upon the article that is offered
for sale.
=Exercise 288=
Bring to class (1) an advertisement that is not good because it contains
too much--lacks a center upon which the attention naturally focuses; and
(2) an advertisement that is good because it has a definitely defined
center of attraction.
=Exercise 289=
Bring to class an advertisement in which the principle of balance is
used to advantage, two illustrations, one on each side of the text,
being used to convey one impression.
=Exercise 290=
In writing the following, try to embody the principles that have been
brought out in previous exercises: