Clip from magazines and bring to class good advertisements that appeal
to the motives named above. Try to find those advertisements that make
an appeal to only one motive in one advertisement.
=Exercise 282=
The following catch phrases have been taken from advertisements in
various places. Tell (1) whether their appeal is general; (2) whether
they induce one to buy; and (3) if they do, which of the motives given
above have been used by the advertiser. Frequently more than one motive
is used in one advertisement.