coffees. The offer of premiums might add to the
effectiveness of your talk.
=Exercise 271=
The following paragraph was adapted from William C. Freeman's
_Advertising Talks_.
George Washington's Cherry Tree Story has served a
good purpose through all of these years. "I cannot
tell a lie" is a phrase that has been used in every
schoolroom in America to impress upon young minds the
importance of truth telling. The phrase is also
serving its purpose outside the schoolroom. In all
professions and in all kinds of business, men know
that in order to make good they must tell the truth.
There never was, in all the history of the country, a
greater movement than now toward universal truth
telling. There is not even that winking at "white"
lies that used to prevail. The man who does not make a
direct statement, who does not earn a reputation for
being honest, has no chance of succeeding. Time was
when the trickster was regarded as shrewd and was
accepted in the community as being right both socially
and commercially. To-day the man who has money without
a reputation for integrity is a bankrupt, as far as
real friends and public opinion are concerned. The
expression "I cannot tell a lie" has been changed
to-day to "I will not tell a lie even if the lie seems
more expedient than the blunt truth." So George
Washington's Cherry Tree Story is as good to-day as it
ever was.
Prepare paragraphs on the following suggestions, expanding each by
examples: