A SHORT HISTORY OF COFFEE ADVERTISING
Early coffee advertising--The first coffee advertisement in 1587 was
frank propaganda for the legitimate use of coffee--The first printed
advertisement in English--The first newspaper advertisement--Early
advertisements in colonial America--Evolution of advertising--Package
coffee advertising--Advertising to the trade--Advertising by means of
newspapers, magazines, billboards, electric signs, motion pictures,
demonstrations, and by samples--Advertising for retailers--Advertising
by government propaganda--The Joint Coffee Trade publicity campaign in
the United States--Coffee advertising efficiency Page 431