a successful hostess.
These three thoughts, dominant in Yuban advertising, should be woven
into the fabric of all coffee advertising. For with these three
thoughts, Arbuckle Brothers have blazed the trail for the right thing in
coffee advertising.
The Yuban case has been so largely dwelt upon here because it sets so
bright and shining an example. Much that is praiseworthy in it and more
along the same lines is true of White House, Hotel Astor, and Seal
Brand; but the copy shown will illustrate this better than any comment.
[Illustration: EUROPEAN ADVERTISING NOVELTY IN NEW YORK
The absence of visible wheels aroused much curiosity in this slow-moving
vehicle]
[Illustration: COENTIES SLIP, NEW YORK, IN THE DAYS OF SAILING VESSELS
Many coffee ships from the West Indies, Arabia and the Dutch East Indies
unloaded their cargoes here--From a copper-plate etching by F. Lee
Hunter]