The Art of War by active 6th century B.C. Sunzi

3. By holding out advantages to him, he can cause the enemy to approach

Chapter 159 47 words
of his own accord; or, by inflicting damage, he can make it impossible for the enemy to draw near. [In the first case, he will entice him with a bait; in the second, he will strike at some important point which the enemy will have to defend.]